Project title: Brand States

A type based project aiming to encourage other students to develop their industry knowledge, through reading published work in the design field on the ‘readings.design’ website, whilst completing their degree. The article chosen as the focus was ‘Brand States’ by Metahaven, which explores the aspects and considerations of nation branding, a widely unconsidered topic, in an attempt to capture people's interest. This project was an in depth exploration of the relationship between the visual aesthetics of the typography and the meaning of the content within the text. An opportunity to design across multiple outcomes, at very different sizes, and to explore the different ways of approaching design at micro and macro scales.